About Me
Making an Impact – Entrepreneurship, Leadership, and More
Technology, sports, family, and more. Welcome to my life.
To me, technology is thrilling because of what it can do for the world. I see endless possibilities in this sector. The more that we pursue the grandest and most ambitious goals, the more they are going to change life for the better. Because this is the way that I see the world, I never run out of projects to undertake and visions to embrace. Day in and day out, and I am learning something new – and finding some new area that I can study. It is a joy to me to share what I learn, passing along knowledge so that others can benefit from it.
My Career
Within my career, I have followed my passions. I have built and then scaled AI-based digital transformation company, asking myself what the latest technology can do for people. Building Logol from scratch, I have positioned it as a market leader in Switzerland, providing methodologies and solutionsto help other companies do more than they would have been able to do otherwise.
None of this has been easy, but because of my strategic mind, it has never seemed impossible either. I have constantly striven to do more than people would have assumed I could do, pushing myself constantly in order to exceed expectations. It has been my mission to inspire others, day after day keeping my mind on innovation as a matter of principle. As I move abroad and connect with international clients, I continue to follow the same process: listening, assessing, planning, implementing, and coaching.
Within the technology sector, this level of dedication is not unique. There are many talented, hardworking professionals and entrepreneurs out there – and I enjoy meeting new ones every chance that I get. What I have tried to do, though, is look far and wide for true insights into the public and private parts of the technology sector. I want to understand what is happening around me so that I can plan for the future. In my experience, nothing else is sufficient. Until I can say with some certainty how technology is going to shape our lives, I need to keep investigating.
Leading the implementation and go-to-market strategy for ELLE, the end-to-end solution for the legal sector, I used this investigatory bent in order to track down the crossroads of AI and the legal profession. In the process, I had to understand attorneys, notaries, and other legal professionals as if I was going to work hand-in-hand with them – because, in a sense, I was. That is the degree to which I seek to grasp whatever project I have undertaken. It is not enough to know how the technology is working. On the contrary, I want to know how the technology is serving. A speaker at more than 100 international events, I spread my thoughts – especially those on digital transformation – as much as I can.
Marco Farina
Here, you can read some of my latest thoughts about AI, digital transformation, technology in general, and other topics that are of interest to me. When I am not busy working on Logol or touching on one of my other projects, you may find me spending time with my daughters, ages 7 and 10, and my beloved partner. Some of my other favorite pastimes are skiing, running, and general fitness. My mission in life is to leave some trace – a hint that I have been here, some signal that points to my life, a little good that I can leave behind, living out my slogan: “If you can imagine something, you can create it.” This blog is just one aspect of that!